Opeyemi Salami's profile

HEALTHCARE BRANDING

ABOUT BRAND
Trust well is a health company that provides a wide range of healthcare services to individuals and organizations. We offer medical consultations, test orders, and home tests for various health conditions. We also partner with hospitals, pharmacies, labs, and healthcare sectors to provide the best possible healthcare services to our customers.
PROJECT OBJECTIVES
The objective of this project is to increase our brand awareness and engagement on various social media platforms. We want to use social media to inform our target audience about our healthcare services and increase our customer base. The design should be attractive, informative, and easy to understand.

TARGET AUDIENCE
Our target audience includes individuals and organizations looking for quality healthcare services. They may be looking for medical consultations, test orders, and home tests for themselves or their employees. They may also be looking for partners in the healthcare sector to provide better services to their customers.
SOCIAL MEDIA POSTS
Social media posts are an essential part of modern communication and have become a powerful tool for individuals and businesses to connect with their audience.
LOGO DESIGN
A logo is a visual representation of a brand, and it is often the first point of contact between a business and its audience. A well-designed logo can have a significant impact on a company's success by creating a memorable and recognizable brand image.
TYPOGRAPHY
Montserrat is also known for its rich cultural heritage, particularly its Afro-Caribbean music scene. The island is home to the Montserrat Cultural Centre, which hosts a range of events and exhibitions that celebrate the island's cultural diversity.​​​​​​​

COLOR PALLETE
The basic color palette chosen to create the brand is supplemented by hues of green, based on market research and focusing on the brand's existing positioning. They are colors that convey the beauty of nature and the comfort in tranquility , as well as responsibility and dedication. These colors were used to create a secondary palette that can be used to help assemble the visual identity, especially in digital media.
BRAND APPLICATION​​​​​​​
This is the rollout of the brand's new identity on all the brand assets, ranging from corporate materials like letterhead, business cards etc, to the banners, posters and all other marketing materials and other client’s touchpoints, A significant step towards allowing their clients to get to know the brand as an organization is making the brand communicate with its customers through a consistent brand voice and cohesive appearance.
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HEALTHCARE BRANDING
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HEALTHCARE BRANDING

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